Lil Yachty's Lil Yachts

Reese's Puffs

Client -

Reese's Puffs

Agency -

Anomaly x Deeplocal

Role -

Creative Direction, Art Direction, Design

Project Summary

To promote the Reese’s Puffs x Lil Yachty partnership, Anomaly tapped us at Deeplocal to concept, design, engineer, and produce a limited run of tricked out Lil Yachts. We took the idea and ran with it, creating an RC Yacht that swirls your milk and blast your bops — with the first-ever milkcuzzi, B.O.A.T remote, and a built-in bluetooth speaker. Then we created a dedicated drop site for fans to purchase the premium collectibles, along with custom branded shipping containers for safe housing. Lil captains ate em up; the yachts sold out in under a minute.


Our task was to design an RC yacht that was just as fun, irreverent, and extra as a lil Yachty x Reese's Puffs should be. We took Yachty's signature off-the-wall style and literally dipped it in Reese's Puffs orange, then we added a swirling cereal bowl to the mix, making yachts part of a complete breakfast. On a tight turnaround we created 23 Yachts, each with custom "shipping container" packaging, instruction booklet, customized remote, an entire drop site, and a customized spoon.